For my fifth annotated bibliography, I decided to choose an article discussing the marketing strategies of movie studios to reach their target audience because this will be a significant part of my research project. Although there are not many articles and studies perform about this topic, I was able to find an article with indepth research and examination.
Although many companies use demographics, attitudes, and other categories to separate audiences into specific, profitable audiences, the movie industry has a much more difficult task because of the vast range of behaviors and preferences, as well as competition between studios. As Thomas Kim Hixon explains in his article "Mission Possible: Targeting Trailers to Movie Audiences," there is hope and better technology to help increase the effectiveness of movie trailer advertising. Recently, marketers have discovered that there is a correlation between genre preference and reaction to movie trailers. Using this tactic, several movie trailers are being produced for each movie in order to meet the needs and expectations of the target audience, taking movie marketing to the next level.
