Blog Entry 4

For my third annotated bibliography, I decided to research the marketing of movie trailers because, at this point, I am going to include the effectiveness of movie trailers in my research project.  In the article "No, But I Saw the Trailer" by D. Foote, marketing problems as well as marketing techniques were addressed.  Although I knew beforehand that trailers greatly added the overall success of the feature films, I did not realize trailers accounted for about 50% of the total sales for the studios.  This means that creating the perfect trailer and finding the right marketing strategy are key.  In order to create the perfect trailer, studios sometimes use outside advertising companies that specialize in movie trailers.  The end result is an eye-catching teaser that leaves the audience wanting more and willing to pay the movie theater price to watch the film.